We are getting into the Christmas spirit by inviting local residents to buy one extra gift this year for disadvantaged children across the country.
The initiative forms part of our partnership with Magic Radio’s Cash For Kids to support ‘Magic Mission Christmas’ – a dedicated initiative to distribute thousands of gifts to children.
We will host ‘Magic Mission’ boxes in store until 17th December, when toys will be collected and distributed to thousands of disadvantaged children ahead of Christmas Day.
Michelle Tunstall, Channel Marketing Manager says: “Last year, Bensons and Harveys stores collectively received 369,553 toys in donations from this initiative – an overwhelming amount, meaning we’ve had to up our ‘Magic Mission’ collection boxes from one to two this year.
“It’s wonderful to see the community come together and help make a difference, so we’ve no doubt their generosity will be matched this year. Every child should have a special Christmas, and ‘Mission Christmas’ inspires us all to dig a little deeper this festive season for children who might not otherwise receive a gift.”
Sally Aitchison Cash for Kids MD says: “This Christmas, across the UK, one in four children will be living in poverty. For these families, Christmas is a luxury they cannot afford. We are thrilled to have the support of Bensons for Beds and Harveys who are giving people the chance to drop off a new and unwrapped gift in any of their UK stores between now and 17th December. We will then ensure the gift reaches a child not expecting a visit from Santa this Christmas.”
Visit our stores between 25th November and 17th December to drop your donated gifts in the ‘Magic Mission Christmas’ boxes available in store.